In a significant move to adapt to the evolving landscape of collegiate athletics, Virginia Tech has appointed Stephen Fishler as the first-ever General Manager and Assistant Athletic Director for its women’s basketball program. This strategic hire reflects the program’s commitment to enhancing its operations amid the growing influence of Name, Image, and Likeness (NIL) opportunities and the dynamic nature of the transfer portal.
Fishler brings a wealth of experience to the Hokies, having previously served as the Chief of Staff and General Manager for Rutgers Women’s Basketball. During his tenure at Rutgers, he played a pivotal role in overseeing administrative operations, managing NIL activities, and coordinating with various departments to ensure the program’s success. His background also includes a five-year stint at Elon University, where he managed basketball operations and contributed to the team’s NCAA Tournament appearance in 2018.
Head Coach Megan Duffy expressed enthusiasm about Fishler’s addition to the staff, stating, “As we continue to evolve into a new era of college athletics, a unique skill for our program’s development is critical. Stephen will be a perfect fit to support our student-athletes off the court. His ability to strategize, execute our vision, and cultivate relationships at Virginia Tech and beyond is a game changer.”
Fishler’s responsibilities at Virginia Tech will encompass overseeing NIL and revenue spending, contributing significantly to roster construction, and collaborating with internal and external stakeholders to advance the program’s objectives. His appointment aligns with similar strategic hires in collegiate sports, such as the recent addition of Nelson Hernandez as the men’s basketball program’s General Manager.
With a robust roster that includes key returners like Carleigh Wenzel, Carys Baker, and Kayl Petersen, along with impactful transfers and promising freshmen, the Hokies are poised for a competitive 2025-26 season. Fishler’s expertise is expected to play a crucial role in navigating the complexities of modern college basketball, ensuring the program’s sustained success both on and off the court.
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